In a Santander-first, colleagues will be invited to join Ant & Dec and take on the role of brand ambassadors themselves, activating the campaign on social media before the first advert airs on TV. How old is Bloodlands star James Nesbitt and what are his most famous roles? It’s the future.”, Ant then chimes in: “We live in the future, man!”, Read more: Ant and Dec fans fuming as BAFTA organisers put their seats wrong way round. Reading some of the comments on here are childish. Sipping from the minuscule cup, one person admits: “It even tastes tiny.”, At the end of the ad, Dec says: “No one had really heard of ‘banks’ before we did it. Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know. Ant and Dec Santander Brick Subscription TV Ad- Start your own Subscription Service. And the pair’s initial work with the bank was also very promising – setting up a Fluent Device scenario with the “Bank Of Antandec”, a hapless … Required fields are marked *. Doing a bank.' Asa Borg said, Polestar 2 is an... Ebrandz: Channel 4 seems to have luck this year... Hegarty on Advertising: Turning Intelligence into Magic, Goodvertising: Creative Advertising that Cares. Ant and Dec have teamed up with Santander to launch ‘the bank of Antanddec’.Santander’s latest advert sees the arrival of a … Posted by: Stephen Foster As for all the moaning [bleeps] saying @antanddec have sold out, get a grip on reality!” wrote one telly fan, adding: “We need a bit of humour in our lives. Nothing else stood a chance.” Santander … Ant and Dec are annoying, useless, irritating, definitely not funny and also don't deserve all the awards they are getting. Can avatars put new life into Santander’s Bank of Antandec? The partnership with Ant and Dec was facilitated by leading talent agency YMU Group. It was disgusting to watch them clowning around in front of bewildered cattle waiting to be slaughtered. Santander’s 2019 deal with top British celebrities Ant and Dec was one of the most ambitious in recent UK advertising – hiring such familiar faces to front your brand is a strong statement of brand-building intent. Starting your own subscription business, or … Only just transferred from Bank of Ireland to Santander. Acknowledging that bank customers are maybe fed up with too much digital this and that is a good point – as is saying you keep it simple. if you thought spice girls flogging crisps and kevin bacon advertising everything (apart from bacon) was the low point of humanity, we have ant and dec advertising … Bad move Santander.”, Many seemed to take issue with the fact that Santander was using Ant, referencing his recent drink driving conviction, as one demanded: “Who else did you have on the shortlist? What did you think of Santander’s Ant and Dec advert? I bet u would quickly more on if it was your family member or a celeb you really love. He should be in prison. JAA Media’s Richard Temple: bring back jingles to fight food regulation! Maybe that’s the difficulty with choosing populist – as opposed to popular – front people.eval(ez_write_tag([[580,400],'moreaboutadvertising_com-box-3','ezslot_4',108,'0','0'])); Is this, from Engine, with the duo attempting a new role as avatars, an acknowledgement? It's no joke. Some customers have even threatened to leave after seeing the company’s new advert, which features the Britain’s Got Talent presenters discussing the launch of their own bank. It was also on the One Show- been saving a brick every other day for years, what do you have? January 19, 2021 Not long ago it was Morrisons, who employed Ant and Dec to promote their meat products. Also Santander and Ant and Dec don’t care what you think,” said another. Friday, 8th January 2021, 11:10 am. Getting this idiot to advertise your product. In June 2019 Santander UK announced a multi-year partnership with Ant & Dec – presenters of Ant & Dec’s Saturday Night Takeaway, Britain’s Got Talent and I’m a … “This made me laugh. Seriously reconsidering going back.”, Another commented: “I’ve been with Santander a long time but if these two are endorsing it time to rethink. The idiot twins' relevance to that advertising was precisely the same as Santander's campaign today, precisely nothing. We’ve usually found British presenter duo Ant and Dec resistible for Santander – or Bank of Antandec as the campaign has it – as, it seems, to do quite a lot of Santander customers. It’s @antanddec off the telly. They have no professional expertise in financial services, or anything … I completely agree with the other posters regarding the Santander ad with Ant and Dec. What kind of country are we, when we continue to employ and hero-worship scumbags like him? The real trouble with digital this and that, of course, is that it makes it easy for scammers to pinch your money. The ad, released on YouTube and also broadcast on television, follows Ant and Dec as CEOs of the fictional bank Antanddec talking about giving their customers free pens; compared to Santander which is … What do marketers really want from their jobs? The ad, released on YouTube and also broadcast on television, follows Ant and Dec as CEOs of the fictional bank Antanddec talking about giving their customers free pens; compared to Santander … Shamima Begum? The campaign, which launched in June 2019, sees celebrities Ant McPartlin and Declan Donnelly launching a copycat bank. contacted Santander for comment and the bank responded: “We are delighted to have partnered with Ant and Dec who are not only two of the UK’s most loved celebrities, but who also appeal to a variety of our different customer audiences. Santander colleagues will be invited to join Ant & Dec and take on the role of brand ambassadors themselves, promoting the campaign on social media before the first advert airs on TV. Colleagues will be invited to access a dedicated microsite, where they will be able to watch a preview of the adverts and see behind-the-scenes footage, as well as share the … “Love this, love the lads. 0. In the advert, Ant and Dec explain that their TV careers were really just a “gateway” to their true passion – banking. Santander’s ‘Bank of Antanddec’ campaign has helped the bank produce its highest ever score for brand love as brand ambassadors Ant and Dec help the bank resonate with customers and boost the business. I'd then have the other arm to do the other one. I will be going to local Santander. Posted by: Stephen Foster in Advertisers, Agencies, Creative, News 28 days ago 0 We’ve usually found British presenter duo Ant and Dec resistible for Santander – or Bank of Antandec as the campaign has it – as, it seems, to do quite a lot of Santander customers. At More About Advertising we aim to bring you the inside track on what really matters in the world of advertising, marketing and media. Ant and Dec have been transformed into 1980s video game - here's what it's about . Santander bank’s new ad campaign sees it face off unexpected sector competition from a new player, Antandec, a copycat brand created by the TV duo. JAA’s John Ayling: cricket’s return to Channel 4 is a great opportunity for advertisers – and the game, JAA Media’s John Ayling: an invitation to creative agencies, JAA Media’s Ian Redman: say what you mean otherwise nobody will know what’s going on. New accounts documents filed by the Britain’s Got Talent presenters show they raked in £29.5million in 12 months last year. av: "Bet they’re all relieved to see no Mother, Uncommon or New... George Parker: Jeep has nothing on Nike with its long record of using drug... Mike D: Huggies are made by Kimberly Clark. in Advertisers, Agencies, Creative, News ANT McPartlin and Declan Donnelly have been forced to address accusations of plagiarism in a hilarious new spoof video for Santander bank. #BankofAntandec https://t.co/eUq5iEoHBF pic.twitter.com/xdksw5cKjL, — Santander UK (@santanderuk) June 3, 2019, Read more: Ant and Dec admit they ‘nearly split’ last year, Taking to Twitter, one angry customer wrote: “This morning I am seriously contemplating changing banks. Ant and Dec are following in Simon Cowell ’s footsteps by teaming up with Santander. Despite the backlash, some Ant and Dec fans thought the ad was hilarious and came out to defend Santander’s campaign. Grow up haters, move on in life. The advert sees Santander face off an unexpected sector competition from a new player, Antandec, an imitation brand created by TV personalities Ant and Dec. Oatly’s ‘Are you stupid?’ campaign picks a fight with the European Parliament, Hennig answers One Minute Brief with winner for KitKat, Asda takes holding company route as it kicks off pitch, VCCP takes Green & Black’s into Attenborough territory. Ant and Dec have teamed up with Santander (SAN) to launch ‘ the bank of Antanddec ’. And the more we let it back in the room, the more funny, famous and memorable it became. Doing a bank. Saturday Night Takeaway returned in 2013 and was a massive success; Ant & Dec resurrected previous hit features such as "Undercover", "Little Ant and Dec" (albeit with a new Little Ant and Dec) Win the Ads and Ant v Dec, with new host Ashley Roberts. Please provide your justification of having the ‘Britain’s Biggest drink drive fine payee’ as the face of your new campaign. Updated Friday, 8th January 2021, 11:10 am. UK lockdown widens generation gap in media consumption, Kimberly-Clark’s Huggies from Droga5 tops System1’s list of Super Bowl ad winners. It was one of those ideas that you keep parking for good reason, but keeps coming back, more powerful than before. Santander, in comparison, has a more sensible solution: a mortgage overpayment calculator. ED! Forget the mortgage, it's time to build your own business. They are getting put everywhere unnecessarily, in good TV Programmes, TV adverts, Santander Adverts etc and are extremely overrated. So, when it’s thrown into conversation that Ant and Dec sounds a bit like Santander you can’t ignore that, it’s an absolute gift. They then unveil the name of their bank, ‘Antandec’, before explaining that they keep their team motivated with “free biscuits”. New Santander advert with that eminently slappable* pair of s Ant and Dec. * honestly; I'd happily slap either one of them until my arm dropped off. High street bank Santander has been slammed for drafting in telly favourites Ant McPartlin and Dec Donnelly for its latest promotional campaign. Carat has planned a fully integrated … They also brought in new features such as the Supercomputer, Vegas or Bust, the End of the show 'show' where Ant and Dec … It appears that they are so popular with certain people that such behaviour is condoned and considered "okay". Powered by. Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. High street bank Santander has been slammed for drafting in telly favourites Ant McPartlin and Dec Donnelly for its latest promotional campaign. 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Ant and Dec admit they ‘nearly split’ last year, Ant and Dec fans fuming as BAFTA organisers put their seats wrong way round, Prince Philip latest: Piers Morgan hits back at Prince Charles’ critics as he visits ‘seriously ill’ father in hospital, Dancing On Ice: Hamish Gaman ‘heartbroken’ as he breaks silence over exit, Why was Ellis actor from Emmerdale sacked? Please contact us with your news, views and comments. What's David Beckham's best position for Haig? He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership. The ad is about the creation of a rival bank to Santander by TV favourites Ant and Dec. Santander bank’s new ad campaign has seen it face off some unexpected competition from a new brand in the banking sector, ‘Antandec’, a Santander copycat brand created by the much-loved TV duo. Watch the ad again and understand the irony…”. © Copyright 2017 MAA Coms Ltd, All Rights Reserved. Not P&G...... Stefan Robert: I also agree with Asa Borg. Turkey of the Week: Santander's Ant & Dec ad hangs by a thin thread I can see why some customers threatened to leave the bank. 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