(2017, Apr 10). This essay has been submitted by a student. In addition, it gave way to thinking of what other research could be performed on programming using the uses and gratifications approach. Increased usage, both in terms of the amount of time one had been active on Twitter and in terms of the number of hours per week one spends using Twitter, increased the gratification of this need. What Does Medium Mean in the Communication Process? (Abelman, 1987) Older people may not be in good enough shape to actually get out and go to church because of health issues. There are 5 needs and gratifications for different people. For example Old Spice does this very well. Uses and gratifications research has uncovered several motivations people often have for consuming media. Today, the theory is often credited to Jay Blumler and Elihu Katz’s work in 1974. This thesis seeks to examine how the Uses and Gratifications theory can be applied to online dating. Well, this theory debates on how people use media and what they do with it and not the other way around with what media does and how it influences them. She has co-authored two books on psychology and media engagement. Practitioners of the uses and gratifications theory study the ways the public consumes media. (2020, August 28). Uses and gratifications assume that the user has alternate choices to satisfy their need. For this purposes an online survey was created based around this theory. Media use is goal-directed. I do feel like more people will have access to religious teachings via the television than going to the church. In addition, it gave way to thinking of what other research could be performed on programming using the uses and gratifications approach. According to the book, Theories of Human Communication by Stephen Littlejohn 1978, this approach begins with the person as an active selector of media communications. What are the Needs & Gratifications for these people? People choose from their own choices and moods. The reaction that I had to the article “Why do people watch religious television” was surprised that so many people now are watching religious programming on television. What Is Socioemotional Selectivity Theory? edu/science/health/docs/tv&health. The Uses and Gratification Theory. In addition, a newer body of research explores people’s use of media to meet higher order needs like finding meaning and considering values. We listen to music that fits our mood, or to use it to make us feel better, or to for social motives -e.g getting into a band your friend likes so you can go to a gig with Retrieved from https://graduateway.com/uses-and-gratifications-theory/, This is just a sample. This opens up the number of gratifications that new media use could satisfy. Affective needs. www. Many people use the Internet to … For my research proposal I will use the Uses and Gratifications theory to further explain how television takes advantage of new media such as social media (FaceBook, Twitter) and other new types of media in order to strengthen, modify or enhance parasocial relationships people develop with characters on television. In other words, what do people get out of reading stories about Louis Tomlinson, Lauren Pope or Cheryl? The medium that provides the most satisfaction for a person will be used more often than other types. Media is selected based on the expectation that it will satisfy specific needs and desires. They range from sports, music, movies, talk shows, news etc. On the basis of those principles, uses and gratifications goes on to outline five assumptions: Taken together, uses and gratifications theory stresses the power of the individual over the power of the media. They are engaged and motivated in their media selections. The uses and gratifications theory (UGT) is a way of understanding why audiences use media and what they use it for. As I have gotten older I have come to the realization that time flies by and I want to make the most of my time. Some watch according to their moods. Uses and Gratifications Theory Katz, Blumler and Gurevitch pioneered the Uses and Gratification Theory in 1974. Then, in the 1970s, researchers turned their attention to the outcomes of media use and the social and psychological needs that media gratified. Explain what the uses and gratification theory is and identify the four basic needs.
Blumler and Katz’s uses and gratification theory suggests that media users … This theory states that consumers use the media to satisfy specific needs or desires. APPLYING THE USES AND GRATIFICATIONS THEORY 4The most striking research in SNS socializing was studied by Ellison et al. If there is something on the television that you do not like you can always flip to the next channel or the next. Vinney, Cynthia. They rely on their knowledge of their motivations to make media choices that will help them meet their specific wants and needs. Those who are more socially isolated, emotional, or shy, demonstrated an especially strong affinity for television. Already having my favorite programs recorded helps me to insure that I am doing so. Tension free needs Cognitive needs: Another study, published in the journal Decisions Sciences, found three gratifications for internet usage. The researcher judged these results to be consistent with these two personality types. Sheldon ( 2007 ) defined this theory as different people use the media for different intents. This was the reverse for participants with extraverted personalities. csun. 1367 Words6 Pages. The video below explains Bulmer and Katz's Uses and Gratifications theory. This is their way of still worshipping God. Uses and gratification 1. Uses and Gratification theory has also been used in models that attempt to identify how people choose among media. Their “Old Spice Man” is a guy that most men look up to because he is seen as the epitome of manly and he smells good, etc. Uses and Gratifications Theory Applied to Religious ProgrammingFirst I have a reaction to the article “Why do people watch religious television”. What Is a Grassroots Movement? Get Your Custom Essay on, By clicking “Write my paper”, you agree to our, By clicking Send Me The Sample you agree on the, Juliette H. Walma van der Molen’s Journal Article, https://graduateway.com/uses-and-gratifications-theory/, Get your custom 29:2 Theories of Mass Communication, Fifth Edition, by Melvin L. DeFleur and Sandra J. Ball-Rokeach. Definition and Examples, Media, Medium, and Mediums: How to Choose the Right Word, study by the Virginia Polytechnic Institute and State University, study, published in the journal Decisions Sciences, study published in CyberPsychology & Behavior, https://www.businesstopia.net/mass-communication/uses-gratifications-theory, https://doi.org/10.1016/j.chb.2010.10.023, http://www.communicationstudies.com/communication-theories/uses-and-gratifications-theory, https://doi.org/10.1111/j.1468-2958.2009.01368.x, https://doi.org/10.1080/03637759309376300, https://doi.org/10.1207/S15327825MCS0301_02, https://doi.org/10.1111/j.00117315.2004.02524.x, https://doi.org/10.1016/S0191-8869(02)00360-4, Ph.D., Psychology, Fielding Graduate University, M.A., Psychology, Fielding Graduate University. Uses and Gratifications Theory. ; Media texts provide 4 main gratifications (Gratification = pleasure, enjoyment); Blumler/Katz think that audiences want media products to gratify their needs (in other words, we choose our media because we want something from it). Uses and Gratification theory attempts to explain the uses and functions of media for individuals, groups and society. However, it’s relevance in social media cannot be understated; millions of people use Facebook, Twitter, Instagram, and countless other social networking sites every single day. What Is Uses and Gratifications Theory? By using ThoughtCo, you accept our. Meanwhile, those that were more sociable and outgoing saw TV as a poor substitute for real-life social interactions. Vinney, Cynthia. Different types of media compete against each other and against other sources of gratification for viewers’ attention.3. Definition and Examples. Uses and Gratification theory attempts to explain the uses and functions of media for individuals, groups and society. The researcher found that the motivations of participants with neurotic personalities included passing the time, companionship, relaxation, and stimulation. Virtual community could be considered a new gratification as it has no parallel in other forms of media. The uses for gratification approach, within the Functionalist theory, shifted the focus from the purposes of the communication to the purpose of the reader and opened a … Uses and gratifications was first introduced in the 1940s as scholars began to study why people choose to... Assumptions. I also watch the news. The theory relies on two principles: media users are active in their selection of the media they consume, and they are aware of their reasons for selecting different media options. Examples Of Use And Gratification Theory. Active audience theory about how/why audiences choose their media..
9. Definition and Examples, What Is Astroturfing in Politics? Uses and Gratifications Theory. These are all shows that children and adults can watch to gain knowledge. Examples Of Gratification Theory. The basic premise of uses and gratifications theory is that individuals seek out media that fulfill their needs and leads to ultimate gratification (Lariscy, Tinkham, & … The music we choose to listen to is a good example of how the Uses & Gratification theory comes into play. Studies from a uses and gratifications perspective have involved all kinds of media, from radio to social media. Moreover, while the neurotic personality types favored the companionship motive most, extraverted personality types strongly rejected this motive as a reason to watch TV. For example who is the best contestant on The X-factor who which was the best goal shown on Match of the day. When I say many channels I mean hundreds of channels. your own paper. Uses and gratifications theory asserts that people use media to gratify specific wants and needs. In today’s world there are so many channels on satellite television. Individual differences mediate the relationship between media and their effects. 6 uses and gratification theory essay examples from trust writing company EliteEssayWriters™. csun. Media influence on behavior is filtered through social and psychological factors. But ninety-nine percent of people have at least one television in their home making it the more obvious choice. There are various needs which gets fulfilled by the media.Similarly, internet and mobile phones have beco… Finally, some critics claim that uses and gratifications is too broad to be considered a theory, and therefore, should only be considered an approach to media research. Cognitive needs. Uses and Gratifications Research. Thus, personality and social context impact the media choices one makes and one’s interpretation of media messages.

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