3. I am most appreciative. “Handmade green bag. I find myself using far too many adjectives now. Creating and launching a new handmade product implies a lot of different steps. This ongoing series of articles is invaluable and many thanks to Rena for providing the forum(s) for all of us to become good, better, best at what we’re doing. thought possible about how to position your jewelry – and you! I started creating laptop bags when I was a part-time student running back and forth from school to work. What we’re aiming for in our site copy is connotative language, which is wording that causes the reader to feel emotion. Perfect for those hot summer days in the park when you want to look casual but pulled together. How timely! When not creating, she thinks much too much about word choice in jewelry descriptions. Perfect for ___________________________ (pleasure), these _______________ (product name) can be _______________ (paint a picture). Please try again. Perfect for _______________________ (place) to give the space a __________________ feel. This wood beaded tassel necklace looks amazing with a basic tee or tank, jean shorts and a messy bun. My ____________________ (name of product) will/is/has ___________________ (pleasure they want to gain). How to sell your jewelry to holiday shoppers. Use/Consume (bath & body products, stationery, toys, food items, etc.). Don’t be afraid to be unique. dry skin, staying organized, sparking the imagination, a snack, etc.) That way I have an instant collection of words that apply to jewellery I can use for writing descriptions, and tagging. Each X and O piece has a drilled hole that fits on the grid’s pegs so pieces stay in place as the board is passed back and forth in the car. Other excel tabs are for reference purpose only. Most pillows are sold individually and can be hard to mix and match once you find one you love. My pillow collections are created so you can choose 2 or more shades of a color, fabric patterns, and styles that work together to give your living room a custom, designer look. Verel is a fully responsive and editable Handmade Jewelry WordPress Theme, created for handmade jewelry websites. Sell more jewelry at shows, fairs, and festivals. We have taken Earrings template as an example to understand the attributes and how to fill in the details. Today I have completed all the parts in this series and I just wanted to say a huge thank you for these guides and the work you do. Which means you have to go from store to store looking for the perfect colors and patterns that look good together. I started selling mix and match art prints when I was fresh out of college and renting a small dingy apartment I wasn’t allowed to paint or make changes to. Bead Shapes: I’m not sure what shape these are. English is my second language so writing descriptions of my products is quite challenging. Get Rena's 7 Super Jewelry Making Hacks, plus the Jewelry Making Journal Newsletter - all for FREE. Every purchase has a purpose. what i was lookin for…it helped me to form a attractive n meaningful quote..lookin out for phrases or quotes made up of such words..thank you. by: Regina. Author Chelsea Clarey of TangoPig Jewelry Creations is a jewelry designer who gravitates toward bead and wire jewelry because the simple techniques have infinite artistic applications. So instead, let’s make this a quick one and jump into a discussion of our alternatives: I wanted to suggest both cool classiness and a touch of whimsyin the description for this piece, so instead of calling it a“beautiful pendant,” I said, “This hand-blown bead has beenmade into a mystical crystal fruit. _______________ (customer or recipient) will love _________________ (feature) for ______________ (benefit). This/these _________________________ (product name) is/are perfect for _________________________ (E.g. What will they display it with? In this example “working out” is a key piece of information that will help me fill in the details of my product descriptions. 2019 But Still coming back to read this blog.. thanks alot wishes you best of success in your life. She specializes in reusing vintage components in stylish one-of-a-kind designs. HOW TO FIND A GOLDMINE OF CUSTOMERS explains the one key piece of information you must know about your customers. No more _____________________ (pain). Having over 100 jewelry items, how do we avoid repetitiveness with say earrings (similar but not exact). For those cold dry winters, this organic hand moisturizer will soothe your skin. I have been known to take a piece of jewelry to work and ask my fellow workers to tell me the words that come to mind when they see the piece! chizu / Getty Images. Now you can apply the information you uncovered in the first 2 articles of this series to fill in the sections and blanks of this product description template. I make and sell pup apparel, I have only done 3 craft fairs sp fair, people like my product but some think prices are to high. I started creating _________________ (your product) when I was ________________ (describe you as your ideal customer, before you created a solution) and ______________________ (pain). To recap, you should now be able to define: You should play around with your descriptions to see what works best for you and your products. You want your shoppers to immediately understand why they should care about your product. Buy jewelry website templates from $3. What does it do for them? It’s a classic bowler shape, perfect size for even the biggest laptop, with a relaxed, casual feel. Which benefits do they care about? The biggest mistake business owners make, is thinking their product is for everyone, or for a wide variety of people, or staying too general when defining their customer. 26 Videos + 27 PDF cheat sheets, checklists, forms, and transcripts. JM Crafts This is a great responsive Magento theme. I love to describe my jewelry and sometimes agonize over the description. I’ve gathered together 10 pieces of Jewelry to use as examples for you. ARTICLE #2 – 3 questions you must know the answer to, Product Descriptions that Sell: the 2 Reasons People Buy, Product Descriptions that Sell: 3 Answers you Must Know, Disadvantages of Selling Handmade Products, Consignment vs. Wholesale (Which is Better? js.src = "//forms.aweber.com/form/88/1476059988.js"; Rena's wire jewelry video class: Wedding Templates Save The Dates Greeting Cards ... Turkish Handmade Jewelry Small Drop Shape Red Ruby and Round Cut Topaz 925 Sterling Silver Set Earrings,Pendant and Ring Size Option GiftableDesign. This is a biggie for me! I wanted _____________________ (pleasure/dream scenario). You have to look professional. Or to have a more laid-back style of writing and show more of the brand’s personality? When you know who your customer is (step 1), then you can determine the main reason they’re interested in buying your product. Wedding Templates ... Vesica Piscis Orgonite - Holographic special effect (please watch video on description) Lightworker deluxe handmade StarChildOrgonite. thanks again, Thank you for this great, and very helpful series! If instead, I get specific about the type of customer my brand is aimed at, it makes writing a description so much easier. It has shea butter and essential oils to deeply moisturize and soften dry, cracked hands. How do they want to feel? Handmade Jewelry Magento Website Template $179 This very pretty-looking jewelry website them, when you open it, you’re greeted by a good-looking banner which sets your mood for some serious jewelry-browsing and shopping on the site. Besides, we all think our jewelry is beautiful! Uh-ohhh… is “fantastic” now on the no-go list? However, I do know that descriptions written only with keyword prominence in mind tend to feel cold to me — hence the series! Chelsea, thanks for your beautiful comment! There may be many great features I want to point out. Please direct me to part 1 through 3 of this series. Wear this laptop bag any way you like to avoid those kinks in your shoulder. Now finally we get to the Jewelry Descriptions. By including specific details and demonstrating their deep understanding of the Batman canon, they’re developing trust and building rapport with new and returning customers. What Style Would You Call This Jewelry? Thank you! – for maximum success to profit from the jewelry you love to make. When the description aptly and vividly mirrors the piece, the unified impressions guide your target customer’s response, leading them to look for the shopping cart! Or thinking too much about using too many adjectives. Contemporary Ti Design, located in Hood River, OR, is a custom manufacturer of titanium jewelry. And you don’t have to be Shakespeare to write well. Barbara MacDougall Which causes ___________________ (pain they want to avoid). Please check your email to confirm your subscription. A Description is basically just describing the item from head to toe. I wonder if perhaps this is a lack of clarity on my part. So be sure you don’t miss those! It’s 100% cotton with warm cotton batting and is 42 by 36 inches. The green material is thick and durable and the jacquard texture adds a touch of elegance, complimented beautifully with gold hardware on the straps, zipper and pockets.”. Each is a Polish your writing skills so that your descriptions will be clean, correct and appealing. No more red, irritated ears when you take your earrings out. Adjustable Sliding Knot Necklace (Tutorial), How to Oxidize Sterling Silver and Copper with Boiled Eggs (Video), Enchanted Bubble Blowing Wands (Tutorial). fjs.parentNode.insertBefore(js, fjs); Jewelry PSD themes is an obvious website design to market your germs online. This is so helpful in thinking outside the box when writing a description. A great description has to first catch your readers attention. Finally! Your email address will not be published. A laptop bag that’s stylish & functional. JM Crafts has many Magento extensions incorporated, like: JM Slideshow for homepage product slideshow, JM Basetheme for smoother color customization, eye-catching category header including titles and graphics with JM Masshead and JM QuickView to serve the viewers at … This bag is made in a classic moss green, durable jacquard material with gold hardware on the straps, zipper and pockets. The aim is twofold -- to get the customers to land on your page and to clinch the sale. They’re made of surgical grade stainless steel and are 100% hypoallergenic. If I stay too general with who my customer is and say my products are for women, it makes it difficult to choose the right words, use the right writing style, point out the right features and benefits, etc. with a great deal of food for thought – and more precise ways to express ourselves! I know how frustrating it is when you find a beautiful knitted hat that looks great on and is incredibly warm but also incredibly itchy. How will they wear it? This creative jewelry theme has Cherry Projects plugin, which will be a perfect solution for professional portfolio presentation of your accessories. For example: That list can get pretty long and the description can become overwhelming to the shopper. I am a great fan of the thesaurus, however time is always precious, so I have begun to collect words into an Excel spreadsheet. Your tips will definitely help in writing descriptions for my Etsy shop . JM Crafts is a perfect fit for any handmade accessories of crafts shop. My “Acapulco” necklace is all about playful nostalgia.A “pretty” parrot?Sure, but a “cheeky and charming” one sets the mood better. * Clever jewelry making ideas: (function(d, s, id) { Most ________________________ (your type of product) are/do/have ___________________ (current product options available). Let’s say my bath salts are called “Muscle Recovery Bath Salts”. :o), I love this write up! There needs to be something more specific that creates a connection between me and those bath salts. Or tag use? Jewelry is a popular piece of item and loved by every woman that can either be used for personal use or for giving away as a gift. I’m sure I’ll be referring to it constantly from now on. This article is the third and final article in a series covering how to write powerful product descriptions that sell and includes templates you can use to fill in the blanks with your product details. Author Chelsea Clarey of TangoPig Jewelry Creations is a jewelry designer who gravitates toward bead and wire jewelry because the simple techniques have infinite artistic applications. How would you describe it to someone? You don’t want your buyer to think they’re getting a set of three when only one item in the photo is actually for sale. ... Write a Template Pitch. These ____________________ (product name) look/pair amazing with ______________ (other items – paint a detailed picture). If you’ve taken lifestyle photos, photographed your products as part of a vignette or are showing more than one product within one photo, be sure you explain what is and isn’t part of the listing. To answer your question Marye; I don’t suggest copying and pasting text and using it all over your website, duplicate content isn’t great for SEO. E.g. Check out article #2 (3 Answers you Must Know) to determine how to write product descriptions that really speak to your customer. If you could only say one thing about your product to encourage shoppers to buy, what would it be? Here’s how I might put everything together and write a description for my laptop bag. The pieces in each collection can be mixed and matched to suit any home and fill any wall, big or small, on a budget. I think a probable first step would be to apply emotionally laden words to the materials you’re describing, to help give the jewelry that touch of “story.” Glad you’re liking the series! Probably not. The product description for this goats milk soap includes ground lemon peel, eucalyptus, and a few drops of lemon essential oils, the weight and dimensions of the bar of soap. 12 inches x 16 inches.” Is boring! Tabbed content area allows the owner to … No one wants to read a description that’s riddled with errors. Join over 18,000 others and sign up for the. I am still unclear about the balance between enticing copy and SEO copy. Now I can make some fairly accurate assumptions about my customers, such as: One key piece of information about your customer can open the vault to the details you need to know to sell to your customers. http://www.rubylane.com/shop/sundancegems Use your jewelry descriptions to create a personal connection with your potential customers, and emphasize what makes your jewelry unique. I may care that I spend hours sourcing the best ingredients and creating each batch of bath salts to ensure quality. Why we love it: This product description is a great example of a niche product description that does a really, really good job of talking the talk to their customers, who are most likely Batman enthusiasts to the nth degree. To recap, you should now be able to define: 1. I generally keep the SEO words relegated to tags, but I would defer to an expert on the subject. Your advice and guidance has been a god send. There are some additional tips at the end of this article, which are really important to keep in mind. My simplest, most profitable strategies for selling jewelry. The emotional sense your customer attaches to a piece is what makes him or her want to buy it. Chelsea, yes — help yourself to my words. And once you know what’s driving a purchase, you can play that up in your product descriptions. This e‐Bonus contains 50 items from the “5 Quick Tips” section of my paid subscription newsletter, Jewelry Selling Insights. Hesitant on describing jewelry I knew that large numbers of Facebook fans for small business pages didn’t come overnight -- but I needed to assemble an online tribe quickly to jump-start our Facebook presence. Feel– what’s the feeling you want shoppers to feel as they read your description? Isn’t is always beautiful, pretty and lovely. Etsy requires you to place keywords into your Title, Description, and Tags in order for your item to be … I have seen many product descriptions on Etsy that are either much too brief, leaving lots of unanswered questions or are very lengthy with unorganized information. This information will really get the juices flowing. Help shoppers imagine your product in their lives. Why should they choose you? Your business plan can look as polished and professional as this sample plan. I might have to start a spreadsheet of my own. Addition to my New Year Resolutions You’ll need the information you defined in article #1 and article #2 so be sure you’ve completed that first. A couple lines of text are not going to get your shoppers imagining using your product; your descriptions should tell a story that evokes an emotion. Save my name, email, and website in this browser for the next time I comment. 5 out of 5 stars (127) 127 reviews. www.barbaramacdougall.com Check out the following sample description for an online store’s top-selling product. It's fast and easy, with LivePlan. FREE – 7 Super Jewelry Making Hacks – plus the Jewelry Making Journal Newsletter – all for FREE. Excellent and useful articles. Thank you so much!!! However, the main focus of my product description should be on the pain point of sore muscles (e.g achy feeling and having to wait until their muscles are healed to workout again), and the pleasure of using my product (e.g. If you didn’t cover all the features in the last section, point out anything else that may be important. Especially Useful Series but… I don’t have to be the only business selling bath salts that help with muscle recovery. Commentdocument.getElementById("comment").setAttribute( "id", "a17b4303c4bfc35a89200a52cb7589b8" );document.getElementById("c781dcf19d").setAttribute( "id", "comment" ); Copyright Made Urban 2020. Thanks. It’s great that you’ve templatised it and broken it all down. Be sure this section also describes exactly what the buyer will be getting. As we advance in our quest for clear, forceful text, especially in online item descriptions, it’s clear that with a thesaurus and some ingenuity we can make our site copy much more engaging, entertaining, and effective. Which keywords do they use when describing their problem, the pleasure they’re after, or your products? I was tired of hauling an unattractive bag around all day, but I needed everything with me and organized. Thanks for this guide and all the advice on your website, we’re a small business who’ve been operating for several years in a store but it’s never too late to learn and we’ve really struggled with online marketing! Should the writer start with SEO strong terms or potential client strong terms? The _____________________ (features) ensure _____________________ (benefits). This/these ______________________ (product name) look/s great displayed with ____________________(paint a detailed picture). Remember that product descriptions are only piece of selling jewelry online. I may briefly mention the quality ingredients or the scent. * New free jewelry tutorials, Use article #1 (The 2 Reasons People Buy) to determine what the main focus of your product description should be. by: Chelsea. js = d.createElement(s); js.id = id; For example: this item features a necklace made of pearl and agate. The concept of beauty is naturally something we want to evoke, but to get vivid, sparkling text, we have to choose the most unique and apt wording possible. Who– who is reading your product descriptions? studs, hoops, chandelier earrings, etc.). When not creating, she thinks much too much about word choice in jewelry descriptions. Be sure to think about the specific emotion you want to evoke and how you can help the shopper imagine that positive feeling. I tend to use the generic, vague words! Hope that helps! If you decided to present your collection online, this template can become a great start. by Dianne Jacques. soothing sore muscles and quicker recovery). There is a war I fight between my black-tee-shirt-and-jeans-no-jewellery-clad, hard-nosed, concrete view of the world, a world divided by practical needs versus impractical wants, and remember what it’s like to be awe-struck by whimsy and impracticality and overcome by irrational desire for something so beautiful my brains go out the window. relaxing bath time, work days, play time, before the gym). Imagine there are no photos of your products. I believe my my prices are fair, and lower than if they would biy in a shop. It has __________________ (features) to ____________________ (benefits). evening/winter/summer/etc. Their work is often all of those things, and my brain has trouble getting past that to find different words! Copyright 2020 by Rena Klingenberg, Jewelry Making Journal, Writing Product Descriptions for Your Jewelry: “Beautiful, Pretty, Lovely”. I also comment on my fellow bloggers designs and try to be creative with my words, but I come up short, I will keep trying. In this installment, we’re going to look at better words to express beauty than the old standbys: “beautiful,” “pretty,” and “lovely.”. Glad you’ve found the article helpful . The business will based out of his home. If you sell products such as jewelry, greeting cards, etc. There was an error submitting your subscription. The trick I’ve found is I have to forget I ever made the piece (even if it takes sometimes waiting a day or two to post it online), and imagine it from the point of view of the customer who first lays eyes on this object of perfection they’ve been searching for all their lives…. Not to mention, the shopper probably already got that from the product title and photo before even landing on the listing page. Perfect for a nursery to add a bit of color but keep the space calming. ), How Much Inventory To Bring to a Craft Show (Simple Formulas), The benefits of the ingredients for the skin, How the bath salts are handmade in small batches to ensure quality, The quality of the ingredients and where they’re sourced from. All Rights Reserved. The text that you include in your descriptions can be one of the biggest determining factors over whether your shoppers click Add to Cart. www.artefaccio/deviantart.com. “Beautiful” is so vague and obvious that our usual format for these articles breaks down – it’s hard to analyze intent because there are simply too many ways to use it. You’ll love having a unique set of Christmas cards on hand to quickly send out when you get an unexpected card in the mail or a guest who pops by with fruit cake. Each color collection has 10 options to choose from so you can easily find pillows that fit your style and match. Thanks for being lovely as usual, Rena! By reading the Descriptions and looking at the rings and items, you’ll get a much better feel for making a Good Description. Gaaaaah. “Green bag, 16 inches by 12 inches. She specializes in reusing vintage components in stylish one-of-a-kind designs. Such variations are inherent in the manufacturing of handmade products, so you may expect minor distinctions that will make your purchase special and truly one of a kind. Handmade” may turn into: “A stylish laptop bag with a long adjustable strap as well as two handles so you can wear this bag comfortably across your body or hold it as a handbag. If … I was tired of feeling like a guest in my own home and wanted a cozy space that reflected my style. Your idea of removing the description from the real-world toughness is so well-phrased. ;-p. Thanks for opening my mind up to new words. They don’t want to read a novel or hear about details they don’t care about. Try to find different descriptive words for your earrings to change things up a bit (e.g. Salary & benefits. But I do need to show a side of my business that makes my shoppers feel it’s perfectly suited for them. I have just added a another resolution to my list for 2011. While a short paragraph description on a product page is a best practice … In fact, I’m going to print them out and keep them next to my computer. For those times when ___________________ (pain), this ________________ (product name) will ________________ (pleasure). I’m a woman, and reading that bath salts are relaxing isn’t going to make me feel like I must have those bath salts. I find it profoundly difficult to become that objective, but on the other hand (I tell myself over and over) if I don’t have faith in what I create then how can my potential customer? Below are several fill-in-the-blank descriptions for you to try out. Thank you so much for this fantastic Part 4, Chelsea! Add this laptop bag to your shopping cart and it will be shipped the next day using priority shipping to get your package to you in 2 – 5 business days. Or create your own based on your pain/pleasure/solution/features/benefits/etc. I am so paranoid when it comes to describing jewelry, therefore I simply write what the jewelry is made of. This set of 10 Christmas cards is perfect to give to your quirky friends and family who could use a good laugh during the stressful holidays. This was the most helpful resource I found on writing product descriptions. Oh my goodness!! Is a template okay to use throughout a site? Do they expect the businesses they buy from to be formal and professional? Perfect for _____________________ (occasion) at ____________________ (place) in the ________________ (time – e.g. Consider whether you can add any of the following. Handmade jewelry is extremely popular nowadays. by: Carole, Selling jewelry online is a new business venture for me, and reading some of your tips is such a great help. Thanks again! What type of writing style does your customer would prefer? Dirty Jewelry will not sell! Not your product title. It’s important to always keep your customer in mind. Learn more. Beside looking them up and recording them for myself, I also take time to note down how other people use words in their descriptions. What Style Would You Call This Kind of Jewelry? Handcrafted Goats Milk Soap for Oily Skin Make sure you include all ingredients you use to make the soap. I know how frustrating/difficult/etc. Learn more. The perfect size to cuddle baby with, cover them up in a stroller or fold over the side of a crib without too much bulk. There are total 10 sections in the Earrings Inventory Upload Excel Template. Typical work activities listed on a Jewelry Designer resume example are consulting with commissioning clients, producing and sketching ideas, often using CAD software, and getting involved in the actual making activities (mounting, casting, stamping, chasing, soldering and … Be sure to keep up with Chelsea on her TangoPig Jewelry Creations blog. As well as, how to uncover details about your customers that will make writing product descriptions a breeze. Thanks, Val! You can still follow the same template, however there may be less to say when it comes to the features and benefits. if (d.getElementById(id)) return; As for SEO versus emotional appeal — I don’t know exactly what the happy balance is. What a lovely article — I mean, what an inspiring and thought-provoking discussion of a common dilemma! For JEWELLERY STORES, no less. Being handmade, high-quality, unique, one-of-a-kind, made with love, etc. Barbara, I like the strategy of imagining yourself as the customer! This is so extremely helpful!!! it is when ________________ (current product options available or pain). There are the fun ones, like creating your design… and then the less fun ones…like taking pictures of it, uploading it to your shop and … writing a product description for it. They will help me immensely! I too can’t seem to get beyond a generic this-is-what-the-necklace-is-made-of description. Glossy and alluring thoughit looks, please do not try to eat the pendant.”(Pendant by Chelsea Clarey.). Do yiu have any pointers for me? All created by our Global Community of independent Web Designers and Developers. Author Chelsea Clarey of TangoPig Jewelry Creations is a jewelry designer who gravitates toward bead and wire jewelry because the simple techniques have infinite artistic applications. There’s nothing wrong with repeating the word “earrings” if that’s what your listings are for.

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